• Victoria

To Be or Not to Be a Multi-Hyphenate Marketer



As I am on the hunt for my next position to call home, I find myself asking some obvious questions: What do I do? What do I want to do?


I have had some amazing opportunities to dip my toes into new things, as well as deep dive into things that I love. There really isn't one particular subject that I have wanted to stay in. When it comes down to a career path, should I to stick with a specific field, or do I continue to diversify my skills? To be or not to be a multi-hyphenate marketer, that is the question.


Is there such a thing as too many hats?

There are often times that I think to myself: "Maybe it's time to hunker down and focus on just full-time writing. On just web design. On just marketing automation." There are so many layers to all of those industries that I still don't know about. The thing is, I know I am not the type to happily do the same thing everyday.

Diversity is how I fell in love with the thrill of agency work. Never doing the same project too many times AND trying new hats on the fly was amazing to me. I loved being the "yes girl" to anything that came my way.


But as I am searching for a new role, I don't want spread my skills too thin across too many subjects. When I read a job description, I could have experience in any given skill. But do I have enough of that skill?


Forever Freelancing. Forever a Student.

At the end of the day, I have to remind myself that one job to isn't going to keep me satisfied. I don't wear a bunch of hats for others, I wear them for me. I take pride in being the busy copywriter/data-lover/designer/SEO-er/content-creator/researcher marketing person.


It's not like I make a hard stop on my other skill development, either. As I keep getting deeper into the vast world of marketing, I know that I can't learn everything (try as I might). What I can do, is sample all that I can. Thank goodness for freelancing.


I am a huge advocate for having side hustles, but not just for additional revenue streams. It's a win-win to get to sharpen your skills outside of your full-time gig. I have used freelancing opportunities countless of times to try a new tactic or software.


As I continue on my job search, I know that I at least have the soft skills to get my hands dirty with anything. A hunger for learning is one thing, but becoming an expert is another.


It's tough pin-pointing a job title that I want since I could be a sort of funny combination of terms. One person could look at that as a bad thing, maybe aimless, another could praise it for flexibility.


I guess we will see which one will hire me.