Digital Marketing + Brand Application
Carney is a full-service, dynamic agency that provides some of the most innovative digital projects for brands of all sizes. The team includes world-class creative and damn near magical developers. The agency has become nationally recognized because of it's largest lead generator – a daily marketing newsletter called The Daily Carnage.
TDC BRANDING
The newsletter has always held true to a bright, poppy look and feel. As the team approached a refreshed look for the brand, we kept that in mind to bring a new palette and modern, flat illustration style.
Art Direction by Salsi Salama and close collaboration with Alexa Donahue. My application of the branding can be seen below.
INFOGRAPHICS + EMAIL HEADERS
Part of creating original and curated content for the newsletter and social channels included infographics. This took on a few formats but mainly used linear visuals. For special occasion issues, additional assets were created to separate sections.
PROJECT MANAGEMENT
The Daily Carnage newsletter is one of Carney's largest lead generators by gaining national reach for a small, Pittsburgh agency. On top of getting larger projects, the newsletter had its own revenue from sponsorships. I managed the relationships, schedule, and content for sponsored spots.
This included sponsorships from brands like:
Managing sponsorships brought the agency an additional $71k in revenue for the year.
SOCIAL MEDIA CONTENT
Social post came in the form of additional news headlines, recaps, interesting tools, and poll results from the newsletter. Channels were managed by me from 2021 to 2022. Here are some of my favorite samples of Instagram content.
