Full Service Marketing + Design
AlphaGraphics in the Cultural District is a full service, strategic marketing and business communications company providing innovative multi-channel solutions for brands. AG has an amazing creative team with a strong focus on print design and cohesive campaigns. I feel extremely fortunate to have worked in a close-knit, agency environment with some of Pittsburgh's most exciting clients.
VARIETY OF CLIENTS
AlphaGraphics partnered with some of the biggest brands of Pittsburgh and the nation, specializing in the healthcare, non-profit, and education sectors. I was able to personally touch campaigns across these major clients, and many others.
AlphaGraphics has full-service printing and direct mail capabilities. Part of supporting the portfolio of AG's website meant taking photos of past projects. What I wanted to showcase in projects was the print quality, paper features, and different print formats. I also retouched images for paper lint, blemishes, and color.
AG BRAND AWARENESS
While I worked with a variety of clients and brands, I absolutely loved to throw myself into the self-promotion and brand awareness initiatives for AlphaGraphics.
SOCIAL MEDIA MANAGEMENT for AlphaGraphics was among my favorite projects. Many of these illustrations were created by me. Posts included bright, punchy colored graphics mixed with team photos and project spotlights.
During my year managing AG's social media, engagement grew nearly 40%.
LARGE SCALE VISUALS
AlphaGraphics in the Cultural District prominently faces Penn Avenue. Having large windows for its front entrance and conference room, AG changes out displays seasonally using designed vinyl and dimensional assets.
custom wrapping paper
perforated window vinyl for office privacy
actual folded paper airplane
One of the major projects that I took a lead on was the AlphaGraphics blog, The Mag. Working closely with AG's Art Director, I developed branding as well as a content plan and editorial strategy.
This exploration is what brought about the illustration of the AG mascot, the CEO's black pug named Bondi.
THE MAG BLOG POSTS
Content writing is something I love to do! See examples of blog posts written for AlphaGraphics in my Writing Portfolio.