Full Service Marketing + Design
AlphaGraphics in the Cultural District is a full-service, strategic marketing and print company providing innovative multi-channel solutions for brands. AG has an amazing creative team and I feel extremely fortunate to have worked in a close-knit environment for some of Pittsburgh's most exciting clients.
VARIETY OF CLIENTS
AlphaGraphics partnered with some of the biggest brands of Pittsburgh and the nation, specializing in the healthcare, non-profit, and education sectors.
PRODUCT PHOTOGRAPHY
AlphaGraphics has full-service printing and direct mail capabilities. Supporting the portfolio of AG's website required showcasing a project's print quality, paper features, and different print formats. I also retouched images for paper lint, blemishes, and color.
AG BRAND AWARENESS
While I worked with a variety of clients and brands, I absolutely loved to throw myself into the self-promotion and brand awareness initiatives for AlphaGraphics.
SOCIAL MEDIA MANAGEMENT for AlphaGraphics was among my favorite projects. Posts included bright, punchy-colored graphics mixed with team photos and project spotlights.
During my time managing AG's social media, engagement grew by nearly 40%.
LARGE-SCALE INSTALLATIONS
AlphaGraphics in the Cultural District prominently faces Penn Avenue in Downtown Pittsburgh. Having large windows for its front entrance and conference room, AG changes out displays seasonally using designed vinyl and dimensional assets.
custom wrapping paper
cut vinyl
perforated window vinyl for office privacy
hand folded paper airplane
pvc prints
THE MAG
One of the major projects that I took a lead on was the AlphaGraphics blog, The Mag. Working closely with AG's Art Director, I developed branding as well as a content plan and editorial strategy.
THE MAG BLOG POSTS
Content writing is something I love to do! See examples of blog posts written for AlphaGraphics in my Writing Portfolio.
LANDING PAGES
The AlphaGraphics corporate office launched a nationwide campaign for opening new franchises. AG in the Cultural District was selected to design the print and digital assets. I developed the landing pages that tied into postcards and email drips.
Alternate design and messaging
