Full Service Marketing + Design

AlphaGraphics in the Cultural District is a full service, strategic marketing and business communications company providing innovative multi-channel solutions for brands. AG has an amazing creative team with a strong focus on print design and cohesive campaigns. I feel extremely fortunate to work in a close-knit, agency environment with some of Pittsburgh's exciting clients.

AG BRAND AWARENESS

While I worked with a variety of clients and brands, I absolutely loved to throw myself into the self-promotion and brand awareness initiatives for AlphaGraphics.

SOCIAL MEDIA MANAGEMENT for AlphaGraphics was among my favorite projects. Many of these illustrations were created by me. Posts included bright, punchy colored graphics mixed with team photos and project spotlights.

During my year managing AG's social media, engagement grew nearly 40%.

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LARGE SCALE VISUALS

AlphaGraphics in the Cultural District prominently faces Penn Avenue. Having large windows for its front entrance and conference room, AG changes out displays seasonally using designed vinyl and dimensional assets.

custom wrapping paper
cut vinyl
perforated window vinyl for office privacy
folded cover stock airplane
pvc prints

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THE MAG 

One of the major projects that I took a lead on was the AlphaGraphics blog, The Mag. Working closely with AG's Art Director, I developed branding as well as a content plan and editorial strategy.

 

This exploration is what brought about the illustration of the AG mascot, the CEO's black pug named Bondi.

THE MAG BLOG POSTS

Content writing is something I love to do! See examples of blog posts written for AlphaGraphics in my Writing Portfolio.

PRODUCT PHOTOGRAPHY 

AlphaGraphics has full-service printing and direct mail capabilities. Part of supporting the portfolio of AG's website meant taking photos of past projects. What I wanted to showcase in projects was the print quality, paper features, and different print formats (such as booklet binding and fold outs). Images were also retouched for paper lint, blemishes, and color by yours truly.

(More to Come!)

T  901.646.1133

E  VictoriaKelly113@gmail.com

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Victoria P. Kelly

Creative Communications

© 2020 by Victoria Patricia Kelly.
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