AG BRAND AWARENESS
While I worked with a variety of clients and brands, I absolutely loved to throw myself into the self-promotion and brand awareness initiatives for AlphaGraphics.
SOCIAL MEDIA MANAGEMENT for AlphaGraphics was among my favorite projects. Posts included bright, punchy-colored graphics mixed with team photos and project spotlights.
During my time managing AG's social media, engagement grew by nearly 40%.
LARGE-SCALE INSTALLATIONS
AlphaGraphics in the Cultural District prominently faces Penn Avenue in Downtown Pittsburgh. Having large windows for its front entrance and conference room, AG changes out displays seasonally using designed vinyl and dimensional assets.
The star of the installations was often the company mascot, Bondi the pug.
custom wrapping paper
cut vinyl
perforated window vinyl for office privacy
hand folded paper airplane
pvc prints
THE MAG
One of the major projects that I took a lead on was the AlphaGraphics blog, The Mag. Working closely with AG's Art Director, I developed branding as well as a content plan and editorial strategy.
Once again, Bondi is front and center as the company mascot.
