Opus Business Consulting 

Nov 2017 - Jun 2018

 

Opus Business Consulting is a direct marketing firm in Pittsburgh where I began as a Sales Account Representative. Demonstrating value in content creation, I was able to transfer departments to work directly under the President and the Branding Director.

VIDEO PROJECTS

Shown above are different video projects I have had so much creating for Opus. Featuring the amazing people there made filming a joy! All editing and design choices were done by myself.

TEAM PORTRAITS

The gallery here includes portraits I was able to capture of some of the employees. Most were used to feature online.

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SOCIAL MEDIA POSTS

What I do not have featured here physically is all of the social media content outside of the visual media previously listed. Posts included a good deal of Instagram and Facebook posts including but not limited to event coverage and Instagram stories.

INTERNAL COMMUNICATIONS

Event flyers and internal notifications were also something I developed for the Opus team.

 

Website Projects

April 2016 - The Present

I have been lucky to work with a variety of organizations as a freelance online media & marketing consultant.​ 

My freelance endeavors include

  • Marketing and PR Consulting for Magee Plastics Company

  • Web copywriting for Prime Lending branch in Johnstown, PA

  • Website Development for North Hills Newcomers & Friends

  • Website Development for The Groom Stop

 

Conemaugh Health System

Marketing & Communications Intern

January 16th - April 26th, 2017

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Presented here is some of the media I created for the month of March at Conemaugh Health System. The fast-paced department I worked with was a great environment for me to create so much more than shown here. Photos, graphics, write ups, as well as working events were some of the highlights of my time with CHS.

FACEBOOK POSTS & COVER PHOTOS

Above is my editorial calendar with the accompanying posts created by me in a slideshow. I have also included Facebook cover photos I designed. 

CARENOTES NEWSLETTER

This document is used for monthly employee and hospital news.

 

Magee Plastics Company

Marketing & PR Consultant

MARKETING PROPOSAL

I created this proposal for changes in Magee's communication and branding (the lack of graphic consistency was to give my client options). This document includes:

  • A communication audit

  • An overview of company goals in regards to media

  • A SWOT Analysis 

  • Branding suggestions with multiple logo and color options

FACT SHEET

Used for introductions and overviews, this document includes company history and brief description of strengths.

HYPOTHETICAL SPECIAL EVENT MARKETING 

This scenario-based special event flyer is a versatile piece. It can be formatted for email marketing as well as used for print in direct mail. It is shown here in print form.

 

Community Foundation for the Alleghenies

Marketing & Public Relations Intern

August 30th - December 17th, 2015

The Community Foundation for the Alleghenies solidified by career aspirations in the marketing and PR field. During my time here, I helped to create cohesive branding across print and online media. This was a turning point for CFA, as they were updating their website. It was exciting having a chance to help them enhance their online presence. 

YEAR IN REVIEW INFOGRAPHIC

This infographic reviews CFA's activities for 2015. The infographic is somewhat interactive (please follow the link to see it action).

ANNUAL REPORT MOCK UP

This was actually a project I took upon myself for the Foundation. I wanted to leave my time with them with some of my designs for their upcoming annual report.

YIP BROCHURE 

One of CFA's programs is the Youth Philanthropy Internship. This brochure was used for recruiting purposes.

Pretty Presentations

Student at the University of Pittsburgh at Johnstown

August 2013 - April 2017

 

Presenting work and ideas to others excites me, along with making anything more interesting in style or color. I may be a wiz in Powerpoint, but linear and animated presentations are much more my preference. Public speaking is never something I shy from.

TRADITIONAL PPT

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Animated visual

RESEARCH POSTER

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T  901.646.1133

E  VictoriaKelly113@gmail.com

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Victoria P. Kelly

Creative Communications

© 2020 by Victoria Patricia Kelly.
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