University of Pittsburgh at Johnstown     

Bachelor of Arts (BA) in Professional Writing

Minor in Communication, Art History

magna cum laude

GPA: 3.56  |  Major GPA: 3.95

 

Honors and Awards

Dean’s List−2014-17

Carroll Grimes Award in Writing for the Humanities−2015, 2016

Head of multiple conference panels

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St. Barnabas Health System

Digital Marketing Strategist 

• Implemented multi-channel marketing campaigns across multiple lines of business within the organization

• Collaborated with marketing and design team for branding, design, and messaging standards

• Wrote, proofread, and edited copy for messaging as well as support SEO for web content

• Designed and deployed emails for multiple lines of business within the organization including announcements, sales, and donor nurturing (average quarterly open rate of 20% with average click through rate of 13%)

• Managed social media posts, pages, and responses across multiple accounts (growing average post engagement by 25%)

• Assisted in photography and videography direction

• Managed relationships and budgets for print, digital, and promotional vendors

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AlphaGraphics in the Cultural District

Creative and Technology Specialist 

• Maintained daily project requests for a variety of clients in the form of creative and production design with tight deadlines and fast-paced proofing

• Performed 40% of these projects for 2019

• Assessed, proofed, and wrote copy; collaborated on internal marketing projects for brand awareness

• Developed and maintained client sites for e-commerce

• Managed the company social media (grew accounts 30% in following and 40% in engagement)

• Deployed and analyzed review management (expanded Google Reviews from 7 to 40 at a 5/5 rating)

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Sparq Designs

Freelance SEO Content Writer

• Wrote multiple blog posts monthly for various clients

• Curated and wrote site content utilizing keywords to support relevant searchability

• Adopted a different brand's specific voice and digestible technical terms

• Researched industry topics

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Opus Business Consulting 

HR Coordinator & Local Level PR Manager

• Assisted in administrative responsibilities

• Managed internal communications

• Developed new social media content

• Filmed + edited video content

• Executed candidate recruiting, scheduling, + hiring

Account Representative

• Executed sales

• Represented a Fortune-500 client

• Tracked multiple forms of sales data

• Managed sales quality + meetings

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Freelance Media Development 

Online Media & Marketing Consultant

• Developed websites

• Wrote web content

• Created marketing materials and graphics

• Clients Include: Magee Plastics, PrimeLending, North Hills Newcomers & Friends, + The Groom Stop Pet Groomer

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Conemaugh Health System

Marketing and Communications Intern

• Created social media content

• Developed print media

• Edited web content

• Assisted in events

• Reported Google Analytics Data

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Community Foundation for the Alleghenies 

Marketing and Public Relations Intern

• Developed program ads

• Wrote online news stories

• Edited print media

• Revised webpages

• Created catalogs + brochures

• Built branded design templates

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