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Johnstown, PA

Aug 2013 - Apr 2017


Pittsburgh, PA

June 2018 - Mar 2020

Pittsburgh, PA

May 2018 - Jan 2020

Pittsburgh, PA

May 2017 - June 2018

Pittsburgh, PA

Aug 2016 - Present

Johnstown, PA

Jan 2017 - April 2017

Johnstown, PA

Aug 2015 - Dec 2015

University of Pittsburgh at Johnstown     

Bachelor of Arts (BA) in Professional Writing

Minor in Communication, Art History

magna cum laude

GPA: 3.56  |  Major GPA: 3.95


Honors and Awards

Dean’s List−2014-17

Carroll Grimes Award in Writing for the Humanities−2015, 2016

Head of multiple conference panels

St. Barnabas Health System

Digital Marketing Strategist 

  • Implemented multi-channel marketing campaigns across multiple lines of business within the organization

  • Collaborated with marketing and design team for branding, design, and messaging standards

  • Wrote, proofread, and edited copy for messaging as well as support SEO for web content

  • Designed and deployed emails for multiple lines of business within the organization including announcements, sales, and donor nurturing (average quarterly open rate of 20% with average click through rate of 13%)

  • Managed social media posts, pages, and responses across multiple accounts (growing average post engagement by 25%)

  • Assisted in photography and videography direction

  • Managed relationships and budgets for print, digital, and promotional vendors

AlphaGraphics in the Cultural District

Creative and Technology Specialist 

  • Maintained daily project requests for a variety of clients in the form of creative and production design with tight deadlines and fast-paced proofing

  • Performed 40% of these projects for 2019

  • Assessed, proofed, and wrote copy; collaborated on internal marketing projects for brand awareness

  • Developed and maintained client sites for e-commerce

  • Managed the company social media (grew accounts 30% in following and 40% in engagement)

  • Deployed and analyzed review management (expanded Google Reviews from 7 to 40 at a 5/5 rating)

Sparq Designs

Freelance SEO Content Writer

  • Wrote multiple blog posts monthly for various clients

  • Curated and wrote site content utilizing keywords to support relevant searchability

  • Adopted a different brand's specific voice and digestible technical terms

  • Researched industry topics

Opus Business Consulting 

HR Coordinator & Local Level PR Manager

  • Assisted in administrative responsibilities

  • Managed internal communications

  • Developed new social media content

  • Filmed + edited video content

  • Executed candidate recruiting, scheduling, + hiring

Account Representative

  • Executed sales

  • Represented a Fortune-500 client

  • Tracked multiple forms of sales data

  • Managed sales quality + meetings

Freelance Media Development 

Online Media & Marketing Consultant

  • Developed websites

  • Wrote web content

  • Created marketing materials and graphics

  • Clients Include: Magee Plastics, PrimeLending, North Hills Newcomers & Friends, + The Groom Stop Pet Groomer

Conemaugh Health System

Marketing and Communications Intern

  • Created social media content

  • Developed print media

  • Edited web content

  • Assisted in events

  • Reported Google Analytics Data

Community Foundation for the Alleghenies 

Marketing and Public Relations Intern

  • Developed program ads

  • Wrote online news stories

  • Edited print media

  • Revised webpages

  • Created catalogs + brochures

  • Built branded design templates




Victoria P. Kelly

Creative Communications

For inquiries, please feel free to contact me.

My resume is only an overview of myself and I would love to tell you more.

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