Marketing + Print Collateral
Community Foundation for the Alleghenies manages philanthropic funds created by people who want to inspire and affect change in communities of western Pennsylvania. CFA distributes these funds through scholarships and grants to support the people and activities of the region.
During my time with the Community Foundation for the Alleghenies, I helped to create cohesive branding across print and online media. 2015 was a turning point for CFA, as they were updating their website. It was exciting having a chance to help them enhance their online presence.
I developed several printed marketing materials meant for explaining funds, programs, and summaries of CFA initiatives. Brochures were used for recruiting purposes at local school events and offices. Donors would have fund summaries delivered to their offices. For the annual report, I designed a mock up that had several spread layouts that CFA would draw from for their upcoming report booklet.